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Sharon’s Packaging Thoughts

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How much does it cost to make this box?
MATERIALS, STRUCTURE, TYPE OF PACKAGING, FOLDING CARTON, SHIPPER, MAILER, BUDGETING Sharon Eucce 7/2/18 MATERIALS, STRUCTURE, TYPE OF PACKAGING, FOLDING CARTON, SHIPPER, MAILER, BUDGETING Sharon Eucce 7/2/18

How much does it cost to make this box?

Breaking down the 4 main questions you must answer to get a cost of your packaging.

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Packaging works best when it knows its job.

Simple on purpose.
Premium on purpose.

Trying to make it kind of simple and kind of premium usually costs more than it should and doesn't really do either one well.

This carousel is the short version.
I
Just got back from the Specialty Food Association’s #winterfancyfaire here in San Diego, where I hosted 1:1 Ask the Experts sessions.

I was a little nervous going in: what if I had to fix someone’s packaging in 30 minutes?

Turns out, no
🍷 I spotted something fun in the wine department over the weekend:  an entire aluminum wine bottle: ElementAL wine from Bogle. 

Like anyone, I was attracted by the graphics. 
🤓 Then looking closer, the brand name Element AL… get it? Thank y
Beauty’s been busy . . . again!
Feels like every week another brand changes hands — sold, merged, or folded.

From billion-dollar buyouts to founder buy-backs, the beauty landscape in 2024–2025 has been anything but quiet.

Behind e
😲 Is this boring and non-IG'ish?

Well, for brands you make products and sell everywhere, it's a REALITY.

It's EPR Packaging Compliance time!

Another layer of regulations and requirements to keep up with if your brand is "big enough".
Poor girl didn't have a chance. Not with Packaging Chic as her Grammy!

Got the grandkids visiting this week. They found some shells and a big chunk of what appears to be white glass. 

📌 Project brief and problem to solve: find something to hold th
Ever been surprised by how your packaging color turned out?
You probably approved a proof but maybe that didn’t tell the full story.

This post breaks down:
– What a hardcopy proof really shows
– Why spot colors are tricky
– W
🤩 Great little customer service story.

When I ordered new business cards, I agonized over whether to go with rounded corners or square.

🤔 Why? Well, most of the packaging I work on is squared off: boxes, sleeves, shippers, not a lot of curves in
 

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Packaging Chic provides packaging consulting and production support for established North American brands, specializing in cartons, ecomm mailers, bags, labels, and more.

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