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Sharon’s Packaging Thoughts
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Packaging Watch | October 2026
A new shipping mailer reminded us of an idea already used for corrugated boxes. Plus, where California's SB 54 stands and what happened to containerboard prices after September's increases.
Why Clear Packaging Specs Save Time and Money
Different supplier quotes don't always mean different prices for the same package. Learn why clear specifications matter and how material, structure, and shipping decisions affect packaging costs.
From the Desk of PackagingChic | October 2026
October has me thinking about fresh starts, new connections, and a few changes at PackagingChic. From meeting local brands in San Diego to returning to Cal Poly, here's what's happening behind the scenes and why I'm not waiting until January to try something new.
PRINTING United 2026: More Than Machines and Technology
PRINTING United Expo 2026 packed plenty into two days, from the Taktiful embellishment tour and the AI Pavilion opening to conversations with students and Women in Print Alliance members. I'm sharing what caught my attention and a few ideas worth borrowing.
From the Desk of PackagingChic | September 2026
September took me from a Cal Poly classroom to a room full of emerging brands—and back to the packaging projects on my desk. A look at what those conversations reminded me about smarter packaging decisions, better questions and the value of seeing the whole picture.
Packaging Watch | September 2026
What do this month’s packaging changes mean if you’re actually buying packaging? Containerboard price increases may affect corrugated costs, SBS lead times might be putting more attention on FBB, and new invisible print technology is giving brands another option for product authentication. Here’s what packaging buyers should know.
From the Desk of PackagingChic | August 2026
August has been one of those months where I look at my calendar and wonder if several different people are using it.
Packaging sample reviews. Client calls. AI training. Industry webinars. Mentoring. Follow-up from the Summer Packaging Challenge. And now I’m getting ready to head back to Cal Poly, where I’ll be speaking to a GrC 1000 class of students just beginning to figure out where Graphic Communication might take them.
Apparently, I like variety!
🌴What We All Learned From the First Summer Packaging Challenge™
The first Summer Packaging Challenge™ brought designers, students and packaging professionals together to explore what happens when creative ideas meet production reality. Here’s a look back at what participants learned, what surprised the reviewers, and what I learned along the way.
Packaging Waste Intelligence
When we design packaging, we spend months thinking about materials, graphics, manufacturing, shipping, retail shelves, and the customer experience. I teach and, some might say, preach about all of that all the time!
Then the package is produced, sold and opened. For most brands, that's where the story ends.
But what if you could actually see what happened next?
Did your package make it through the recycling system? Was it identified correctly?
Did it end up with the right material stream? Or did it become contamination that couldn't be recovered?
Packaging Watch | July 2026
Three packaging-related laws took effect on July 1 in California, Virginia and Connecticut. Here’s what changed, who may be affected, and why these updates are worth understanding before they show up in your packaging decisions.

