Every package starts with an idea.

The challenge is turning that idea into something that not only looks good, but could actually work in the real world.

That's exactly what the Summer Packaging Challenge™ is all about.

From July 13–26, 2026, participants will tackle a series of fictional brand briefs and create packaging concepts inspired by summer. Featured Projects will be announced on July 29.

This isn't a logo challenge.

It's not a social media graphic challenge.

And it's not one of those expensive design competitions where you're paying a large entry fee just for the chance to be judged.

The Summer Packaging Challenge is designed to help you think through a packaging project the same way real brands, designers, marketers, and production teams do every day.